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Platform overview

The revenue operating layer for modern practices

ReplyOS is an AI-native revenue infrastructure platform for UK dental and aesthetics practices. It helps stop revenue leakage by capturing patient enquiries across connected channels, responding in seconds, progressing toward booking, and measuring outcomes, including Reputation Shield after treatment. Capture, Respond, Convert and Measure are the platform layers in one patient enquiry management workspace.

Capture, Respond, Convert and Measure are the platform layers; Detect, Calculate, Guide and Confirm is the sequence that happens to a single enquiry.

See the four layers
Revenue command centre
Live view
ReplyOS ROI view showing captured enquiries, bookings created, estimated revenue and a 14-day booking yield forecast

Real ReplyOS console · demo practice data, not customer results

Unified infrastructure

Four essential layers to protect and grow local-market revenue, built for dental and aesthetics practices.

Layer 1 · Capture

Omnichannel capture

Six inbound sources normalised into one enquiry pipeline. WhatsApp, SMS, email, web chat, Instagram and Facebook are handled by the same logic and measured the same way, whichever one the patient used. Channels are enabled by plan.

Missed calls on your ReplyOS practice number are captured as enquiries too — see missed-call recovery.

WHATSAPP
SMS
EMAIL
WEB CHAT
INSTAGRAM
FACEBOOK

Layer 2 · Respond

Collaborative AI

Control is built into the send path, not bolted on. Entitlement checks per channel and plan, cooldowns and attempt limits, and automatic suppression when an enquiry is flagged for a human.

Suggesting smart reply…
Held: flagged for human review
Assigned: Front desk · Sarah M.

Layer 3 · Convert

High-intent conversion

Move beyond endless chat. Booking logistics sit inside the conversation flow, and stalled threads are surfaced for follow-up — toward confirmed appointments.

Confirm booking →

Layer 4 · Measure

Leakage prevention

Real-time revenue recovery tracking. See where enquiries stall, breach SLA, or drop out of your funnel.

SLA compliance (sample)Improving

The command centre

Everything your team needs in one screen

ReplyOS brings pipeline visibility, leakage recovery, and inbox workflow together — so practices see what is at risk and what to do next, without switching tools.

  • Executive snapshot and revenue KPIs in one place
  • Leakage drivers with estimated monthly impact
  • Unified inbox and action queue for your team
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Or see ReplyOS plans and pricing.

Leakage intelligence
Live view
ReplyOS opportunity leakage: revenue at risk, recoverable revenue, SLA breach rate and the drivers behind each
Real ReplyOS console · demo practice data, not customer results

For interactive exploration, use /marketing-showcase (scrollable demo workspace).

Use cases

Built for the ways practices actually lose enquiries

The same four layers handle every leak — from a lunchtime missed call to a WhatsApp thread that went quiet.

Missed calls

Calls that ring out are logged as enquiries and, with recovery enabled, followed up by SMS so the patient can continue by message.

Missed-call recovery

WhatsApp on a personal handset

WhatsApp threads join the same pipeline as every other channel — shared visibility, clear ownership, and an auditable record.

WhatsApp enquiry management

Out-of-hours enquiries

Evening and weekend enquiries get a fast, guardrailed first response instead of waiting for the next shift to open an inbox.

After-hours enquiries

Slow first response

First replies go out in seconds, not hours — speed to lead decides who wins the booking when patients message several practices.

Why response speed matters

Forgotten follow-up

Threads that go quiet are followed up automatically, in your voice and with the treatment context intact — and the follow-up stops the moment the patient replies, the enquiry is booked, or a team member takes over.

How enquiry follow-up works

Platform questions answered

How ReplyOS fits into your practice workflow.

What is patient enquiry management?

Patient enquiry management is the process of capturing, responding to, qualifying, and converting inbound messages from prospective patients across channels like WhatsApp, SMS, email, and web chat. ReplyOS centralises this in one workspace with response-time and revenue visibility.

Does ReplyOS replace my practice management software?

No. ReplyOS works alongside your PMS today. No integration is required: ReplyOS sits at the enquiry layer, before the PMS. A Dentally API integration is on the roadmap.

PMS compatibility
What visibility does ReplyOS provide?

ReplyOS shows every enquiry, response time, conversion outcome, and revenue at risk in one command centre — so practice owners and managers can see what converts, what stalls, and what is lost.

How fast does ReplyOS respond to patient enquiries?

ReplyOS is designed to respond in seconds on connected channels, with structured guardrails and seamless handoff to your team when human judgement is required.

Is every channel handled the same way?

Yes. Six inbound sources — web chat, SMS, email, WhatsApp, Instagram and Facebook — are normalised into one enquiry pipeline, so an enquiry is handled by the same logic and measured the same way whichever channel it arrived on. Which channels are available depends on your plan.

How much control does the practice keep over what gets sent?

Control is built into the send path rather than bolted on. Every outbound message passes entitlement checks for the channel and plan, cooldowns and attempt limits, and automatic suppression when an enquiry is flagged for a human. Practices can also run in a suggest-then-approve mode where nothing leaves without your team.

Running Dentally, SOE, or another PMS? How ReplyOS runs alongside your PMS →

Ready to deploy the operating layer?

Ready to implement the four layers in your practice? Founding access is currently available to a limited number of dental practices.

See ReplyOS plans and pricing →