Enquiries that never get a response
Silent leads that fall through the cracks of busy front desks.
Revenue leakage calculator
How much are missed dental enquiries costing you?
Missed dental enquiries cost a practice the treatment value of every patient who would have booked. This calculator estimates that from four numbers you set: enquiries per day, the share missed or late, the share that would have booked, and treatment value. Every assumption is shown below. ReplyOS® is built to recover the gap it shows.
Last reviewed
Your inputs
10
Min 01Max 50
30%
0%100%
20%
5%100%
£500
Base £100High £5,000
Illustrative estimate from your four inputs, not a benchmark or a forecast. Actual results depend on enquiry quality, follow-up, and treatment mix. How this is calculated is set out below.
Your estimate
Estimated monthly revenue at risk
£9,000
Revenue at risk
Yearly estimate
£108,000
Daily impact
£300
Based on:
- 10 enquiries per day
- 30% missed or delayed
- 20% of those would have booked
- £500 average treatment value
Illustrative estimate, not a guarantee. Depends on response speed, follow-up, and treatment mix.
Enquiries missed per week21
Bookings lost per month18
High-value leads missed per month18
How this is calculated
Monthly revenue at risk is enquiries per day, times 30, times the missed or delayed share, times the share of those that would have booked, times average treatment value. That is the whole model. It is illustrative because every input is an estimate until it is measured.
- Enquiries per day
- Yours. Count every route in for a week: calls, web chat, WhatsApp, email, forms, social. Illustrative default: 10.
- Missed or delayed share
- Yours. The share of enquiries that got no reply, or a reply after the patient had moved on. Illustrative default: 30%.
- Share that would have booked
- An assumption, and the one most worth testing. Not every missed enquiry was a lost treatment: some were price checks or would have gone elsewhere anyway. Illustrative default: 20%.
- Average treatment value
- Yours. Use the value of the treatments those patients asked about, not the practice average. Illustrative default: £500.
- 30-day month
- A fixed convention so monthly and yearly figures stay consistent. Yearly is monthly times twelve.
- Rounding
- Monthly revenue at risk is rounded to the nearest £100. Daily is monthly divided by 30.
- High-value leads
- Shown as one in five missed enquiries. An illustrative ratio, not a benchmark.
How much revenue do dental practices lose from missed enquiries?
It depends on four numbers only the practice knows: how many enquiries arrive each day, what share are missed or answered late, how many of those would actually have booked, and the average value of the treatment those patients wanted. Multiply them and you have a monthly figure. The calculator on this page does that with your inputs and labels the result illustrative, because no published benchmark replaces your own numbers. ReplyOS® then measures the real figure once it is running.
What is revenue leakage in a dental practice? · How dental practices recover missed calls
Where this revenue is being lost
These aren’t edge cases — they are the ordinary gaps of a busy front desk.
Replies that arrive too late
Response times measured in days when patients expect seconds.
Conversations that stall
Engaged leads that go cold without consistent follow-up.
Patients not guided to booking
Enquiries without a clear pathway to a confirmed consultation.
Out-of-hours demand disappearing
Potential revenue that vanishes when the office is closed.
Missed calls
Missed-call recovery for dental practices →Recovery layer
How ReplyOS recovers this revenue
Each leakage point, addressed automatically.
Instant responses — seconds, not hours
Structured conversations that don't drop off
Intelligent follow-up for every lead
Clear booking pathways for every patient
Full visibility into performance and losses
Your numbers by email
This is what ReplyOS is designed to fix.
We will email the estimate and the assumptions behind it, and offer a founding-practice call if you want one.