What is ReplyOS
What is ReplyOS?
ReplyOS is an AI-native revenue infrastructure platform that helps UK dental and aesthetics practices stop revenue leakage: capturing patient enquiries, replying in seconds across connected channels, and including Reputation Shield to protect reviews after treatment.
Who is it for?
UK dental and aesthetics practices, from single sites to small groups.
What problem does it solve?
Lost and slowly-answered patient enquiries that create revenue leakage: treatment value that goes to faster competitors. After treatment, Reputation Shield helps protect review outcomes.
How is it different from a chatbot or AI receptionist?
ReplyOS is revenue infrastructure, not a single-channel chatbot or generic AI receptionist. It unifies connected channels, keeps your team in control with guardrails and handoff, and measures outcomes through to booked revenue. It assists practice teams; it does not replace them.
What does it capture?
Six inbound sources — web chat, SMS, email, WhatsApp, Instagram and Facebook — are normalised into one enquiry pipeline, so every enquiry is handled by the same logic and measured the same way, whichever channel it arrived on. Channel availability is set by plan.
How does the practice stay in control?
Practice control is built into the send path, not bolted on: entitlement checks per channel and plan, cooldowns and attempt limits, automatic suppression when an enquiry is flagged for a human, and a suggest-then-approve mode where nothing leaves without your team.
What is the operating sequence?
Each enquiry moves through Detect, Calculate, Guide and Confirm. Those steps sit on the platform layers Capture, Respond, Convert and Measure.
Who builds it?
Reply Intelligence Group Ltd, based in Watford, UK. The same company owns ReplyScore (AI visibility) and ReplyBench (enquiry leakage). How they fit together: the Reply system.
Explore the platform, view pricing, or read our guide to patient enquiry management.